{"id":4884,"date":"2026-04-15T13:31:40","date_gmt":"2026-04-15T11:31:40","guid":{"rendered":"https:\/\/nettop.guru\/wordpress\/?p=4884"},"modified":"2026-04-17T15:24:45","modified_gmt":"2026-04-17T13:24:45","slug":"choosing-directions-innovation-power-and-transformation","status":"publish","type":"post","link":"https:\/\/nettop.guru\/wordpress\/choosing-directions-innovation-power-and-transformation\/","title":{"rendered":"Choosing Directions: Innovation, Power, and Transformation"},"content":{"rendered":"\n<p>In this episode, we talk with Andy Stirling about one of the most overlooked questions in innovation: direction. Not just how innovation happens, but who decides where it goes and which alternatives are ignored. We discuss the difference between directing innovation, the direction of innovation, and directionality \u2013 the idea that there are always multiple possible technological futures. The conversation explores innovation roadmaps, power, democracy, sustainability transitions, and why innovation is never purely technical, but always political.<\/p>\n\n\n\n<p>Find Andy on the <a href=\"https:\/\/profiles.sussex.ac.uk\/p7513-andrew-stirling\">University of Sussex<\/a>\u00a0and <a href=\"https:\/\/scholar.google.com\/citations?user=2hecKxEAAAAJ&amp;hl=en\">Google Scholar<\/a>.<\/p>\n<p>Please follow <a href=\"https:\/\/www.linkedin.com\/company\/centre-for-innovation-research\/\">Centre for Innovation Research<\/a>\u00a0for future episodes.<\/p>\n<p>\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/podcast.uis.no\/media\/SIF\/2026_0219_0954_MASTER.pdf\">Transcript of episode.<\/a><\/p>\n\n\n<div class=\"powerpress_player\" id=\"powerpress_player_6321\"><audio class=\"wp-audio-shortcode\" id=\"audio-4884-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/media.blubrry.com\/erasmus_enfermera_espaola\/dts.podtrac.com\/redirect.mp3\/podcast.uis.no\/media\/SIF\/2026_0219_0954_MASTER.mp3?_=1\" \/><a href=\"https:\/\/media.blubrry.com\/erasmus_enfermera_espaola\/dts.podtrac.com\/redirect.mp3\/podcast.uis.no\/media\/SIF\/2026_0219_0954_MASTER.mp3\">https:\/\/media.blubrry.com\/erasmus_enfermera_espaola\/dts.podtrac.com\/redirect.mp3\/podcast.uis.no\/media\/SIF\/2026_0219_0954_MASTER.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/erasmus_enfermera_espaola\/dts.podtrac.com\/redirect.mp3\/podcast.uis.no\/media\/SIF\/2026_0219_0954_MASTER.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/nettop.guru\/wordpress\/?powerpress_pinw=4884-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/erasmus_enfermera_espaola\/dts.podtrac.com\/redirect.mp3\/podcast.uis.no\/media\/SIF\/2026_0219_0954_MASTER.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"2026_0219_0954_MASTER.mp3\">Download<\/a> (Duration: 21:47 &#8212; 49.9MB) | <a href=\"#\" class=\"powerpress_link_e\" title=\"Embed\" onclick=\"return powerpress_show_embed('4884-podcast');\" rel=\"nofollow\">Embed<\/a><\/p><p class=\"powerpress_embed_box\" id=\"powerpress_embed_4884-podcast\" style=\"display: none;\"><input id=\"powerpress_embed_4884-podcast_t\" type=\"text\" value=\"&lt;iframe width=&quot;320&quot; height=&quot;30&quot; src=&quot;https:\/\/nettop.guru\/wordpress\/?powerpress_embed=4884-podcast&amp;amp;powerpress_player=mediaelement-audio&quot; title=&quot;Blubrry Podcast Player&quot; frameborder=&quot;0&quot; scrolling=&quot;no&quot;&gt;&lt;\/iframe&gt;\" onclick=\"javascript: this.select();\" onfocus=\"javascript: this.select();\" style=\"width: 70%;\" readOnly><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/subscribebyemail.com\/nettop.guru\/wordpress\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_email\" target=\"_blank\" title=\"Subscribe by Email\" rel=\"nofollow\">Email<\/a> | <a href=\"https:\/\/nettop.guru\/wordpress\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a> | <a href=\"https:\/\/nettop.guru\/wordpress\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_more\" target=\"_blank\" title=\"More\" rel=\"nofollow\">More<\/a><\/p><!--powerpress_player-->","protected":false},"excerpt":{"rendered":"<p>In this episode, we talk with Andy Stirling about one of the most overlooked questions in innovation: direction. Not just how innovation happens, but who decides where it goes and which alternatives are ignored. We discuss the difference between directing <span class=\"readmore\"><a href=\"https:\/\/nettop.guru\/wordpress\/choosing-directions-innovation-power-and-transformation\/\">Les mer &#8230;<\/a><\/span><\/p>\n","protected":false},"author":5,"featured_media":4881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2549],"tags":[],"class_list":["post-4884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reginno"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/nettop.guru\/wordpress\/wp-content\/uploads\/2026\/04\/UiS_logo_Podcast_The_RegInno_440x300-e1776086360552.png?fit=440%2C300&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7OAJ5-1gM","jetpack-related-posts":[{"id":4894,"url":"https:\/\/nettop.guru\/wordpress\/boundary-objects-policy-transfer-and-sustainability-transitions\/","url_meta":{"origin":4884,"position":0},"title":"Boundary Objects, Policy Transfer, and Sustainability Transitions","author":"NettOp UiS","date":"17\/04\/2026","format":false,"excerpt":"In this episode, we talk with Matias Ramirez about sustainability transitions, transformative innovation policy, and why innovation policy cannot simply be transferred from one context to another. We discuss uncertainty, complexity, boundary objects, policy transfer, and the differences between innovation and transformation in the Global North and Global South. The\u2026","rel":"","context":"In &quot;RegInno&quot;","block_context":{"text":"RegInno","link":"https:\/\/nettop.guru\/wordpress\/category\/reginno\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/nettop.guru\/wordpress\/wp-content\/uploads\/2026\/04\/UiS_logo_Podcast_The_RegInno_440x300-e1776086360552.png?fit=440%2C300&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3383,"url":"https:\/\/nettop.guru\/wordpress\/from-the-triple-to-the-quadruple-helix-of-innovation-theory-and-practice\/","url_meta":{"origin":4884,"position":1},"title":"From the Triple to the Quadruple Helix of Innovation: Theory and Practice","author":"NettOp UiS","date":"13\/12\/2022","format":false,"excerpt":"This episode discusses the conditions under which quadruple helix model of regional innovation functions better. Huong Nguyen analyzes how the triple helix model covering the relations among university, industry and government actors has evolved into the quadruple helix with the increasing significance of civil society and other civil stakeholders for\u2026","rel":"","context":"In &quot;Universities, innovation and regions&quot;","block_context":{"text":"Universities, innovation and regions","link":"https:\/\/nettop.guru\/wordpress\/category\/universities-innovation-and-regions\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/nettop.guru\/wordpress\/wp-content\/uploads\/2022\/11\/Runin440x300px.png?fit=440%2C300&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1468,"url":"https:\/\/nettop.guru\/wordpress\/what-makes-innovation\/","url_meta":{"origin":4884,"position":2},"title":"What makes innovation?","author":"NettOp UiS","date":"27\/08\/2018","format":false,"excerpt":"What is innovation? How can the oil & gas industry become more innovative? Professor Rune Dahl Fitjar from Centre for Innovation Research, University of Stavanger, shares his knowledge.","rel":"","context":"In &quot;Sound of Science&quot;","block_context":{"text":"Sound of Science","link":"https:\/\/nettop.guru\/wordpress\/category\/sound-of-science\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/nettop.guru\/wordpress\/wp-content\/uploads\/2018\/08\/ons_post_engelsklogo_440.jpg?fit=440%2C300&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3538,"url":"https:\/\/nettop.guru\/wordpress\/innovation-illustrating-the-innovation-process-in-a-teaching-context\/","url_meta":{"origin":4884,"position":3},"title":"Innovation: illustrating the innovation process in a teaching context","author":"NettOp UiS","date":"13\/04\/2023","format":false,"excerpt":"Students on\u00a0Masters\u00a0programmes, including those in\u00a0Sosialfag\u00a0here at UIS,\u00a0learn about innovation\u00a0and how this might apply in their working lives.\u00a0There are many frameworks that can structure our thinking about innovation including that provided by the\u00a0European\u00a0Commission\u00a0Guide to\u00a0Social\u00a0Innovation\u00a0(EC\u00a02013). \u00a0In this podcast, Professor\u00a0Sarah\u00a0Hean\u00a0applies this EC framework to\u00a0describe\u00a0a\u00a0new way of working in her\u00a0teaching work. Studenter p\u00e5 mastergradstudier\u2026","rel":"","context":"In &quot;Kaf\u00e9 Student&quot;","block_context":{"text":"Kaf\u00e9 Student","link":"https:\/\/nettop.guru\/wordpress\/category\/kafe-student\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/nettop.guru\/wordpress\/wp-content\/uploads\/2023\/04\/KafeStudent_440x300px.png?fit=440%2C300&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3397,"url":"https:\/\/nettop.guru\/wordpress\/the-role-of-universities-in-regional-innovation-policies-and-practices\/","url_meta":{"origin":4884,"position":4},"title":"The Role of Universities in Regional Innovation Policies and Practices","author":"NettOp UiS","date":"23\/12\/2022","format":false,"excerpt":"This episode discusses the processes through which universities contribute to the policymaking in terms of regional development and innovation. Drawing on a comparative case study involving University of Aveiro (Portugal), University of Twente (Netherlands) and Autonomous University of Barcelona (Spain), Liliana Fonseca analyzes how universities interact with regional government authorities\u2026","rel":"","context":"In &quot;Universities, innovation and regions&quot;","block_context":{"text":"Universities, innovation and regions","link":"https:\/\/nettop.guru\/wordpress\/category\/universities-innovation-and-regions\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/nettop.guru\/wordpress\/wp-content\/uploads\/2022\/11\/Runin440x300px.png?fit=440%2C300&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":4697,"url":"https:\/\/nettop.guru\/wordpress\/innovation-norway-what-does-the-international-offshore-wind-industry-look-like-and-what-role-does-norway-play-it\/","url_meta":{"origin":4884,"position":5},"title":"Innovation Norway &#8211; What does the international offshore wind industry look like, and what role does Norway play it?","author":"NettOp UiS","date":"17\/11\/2025","format":false,"excerpt":"In this episode we are talking to Anders Nordberg and Sigurd Urdal from Innovation Norway about the international offshore wind market, and how Norway has an important role to play in this market. What is the role of Innovation Norway, and how do they work to connect Norwegian companies to\u2026","rel":"","context":"In &quot;Win Wind&quot;","block_context":{"text":"Win Wind","link":"https:\/\/nettop.guru\/wordpress\/category\/win-wind\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/nettop.guru\/wordpress\/wp-content\/uploads\/2025\/03\/WinWind_440x300px.png?fit=440%2C300&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/nettop.guru\/wordpress\/wp-json\/wp\/v2\/posts\/4884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nettop.guru\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nettop.guru\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nettop.guru\/wordpress\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/nettop.guru\/wordpress\/wp-json\/wp\/v2\/comments?post=4884"}],"version-history":[{"count":3,"href":"https:\/\/nettop.guru\/wordpress\/wp-json\/wp\/v2\/posts\/4884\/revisions"}],"predecessor-version":[{"id":4896,"href":"https:\/\/nettop.guru\/wordpress\/wp-json\/wp\/v2\/posts\/4884\/revisions\/4896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nettop.guru\/wordpress\/wp-json\/wp\/v2\/media\/4881"}],"wp:attachment":[{"href":"https:\/\/nettop.guru\/wordpress\/wp-json\/wp\/v2\/media?parent=4884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nettop.guru\/wordpress\/wp-json\/wp\/v2\/categories?post=4884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nettop.guru\/wordpress\/wp-json\/wp\/v2\/tags?post=4884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}